Market Research Mapping

Market Research in Academics

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For an organization to grow to its desired position in the industrial or service sector, it is highly important that a strategy or a way forward is in place. This may be in the form of a vision and mission statement which forms a path to the ‘Carving” of a strategy.   Once the strategy is …


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Management Development programmes with focus on case studies and new learning Initiatives With dynamic changes in the business environment in India, it is now becoming increasingly important that additional courses take their place in the existing management school curriculum. Some of the existing management courses can be revised with updated material from industry experts and …


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A product which has a fixed target in a specified area has to be distributed among the sales personnel responsible for selling that product in that area. This is done by the sales manager who heads the sales force in that area. The sales force can vary in each area depending on the nature of …


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Key points – Rashmipant.com develop a Management Institute Business Environment Business need Skill development Understanding competition Understanding Industry Goals & Expectations Importance of Communications & Internet Research – Driver in understanding business needs Need for accurate marketing communications – helps in achieving the goals of all major stakeholders in the industry. Using Market Research Communications …


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What should a manager do to sell a product? In today’s competitive scenario, when times are tough and options for product purchase are many for the consumer, companies keep on positioning and repositioning their products in their respective sectors. They have a tough battle to engage themselves with. They not only face challenges to sustain …


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Ideal Selling steps Category : Marketing and market Research For all those Sales and Marketing specialists who wish to establish themselves, Rashmipant.com highlights the following IDEAL steps to selling a product. Search your competitor/s with similar or nearly similar features Compile a list of the competition with the maximum number of available variables of the …


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Rashmipant.com introduces the Research discipline Research discipline starts with creation of a need for a research objective. Arriving at a final goal of the research objective is the prime base of Rashmipant.com.  The path of understanding is then created by Rashmipant.com with the help of specific key words based on the objective. The initial selection …


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Being literate is important and being a “literate” writer is an added advantage.  Having a passion and flair for writing on the web/online writing is something which has come out as an emerging trend in the last few years.  Trends in the previous decade were more towards a “handwritten” popularity of essays, notes, books, mailers …