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For an organization to grow to its desired position in the industrial or service sector, it is highly important that a strategy or a way forward is in place. This may be in the form of a vision and mission statement which forms a path to the ‘Carving” of a strategy.   Once the strategy is in place at a senior management level, it becomes imperative that organizations find a way to measure the strategy. An organized strategy structure can be built by aligning the four principles of the Balance Score card which has the key elements of financial performance, success with targeted customers, , internal processes which deliver the final value proposition to the customer. Objectives in these four perspectives link together in a chain of cause and effect relationships. Enhancement and alignment of intangible assets leads to improved process performance which in turn drives customer and shareholder success.